Innerart Academy · Independent client work

Giving a local institution a clearer next chapter.

I evolved Innerart Studio into Innerart Academy, translating decades of teaching equity into a distinctive brand, a class-first website, and a clearer local customer journey.

Role: Brand strategist · Website designer · Marketer
Channels: Web · SEO content · Email · Social · Yelp advertising

Live homepage · Brand positioning, program architecture, and booking journey

30+

Years of local reputation carried forward

Core offers organized into clear paths

Cohesive brand and booking journey

The challenge

Modernize without erasing history

The business had deep local trust and a rich offering, but its identity, information, and path to booking needed a more intentional system.

The insight

The setting was the differentiator

The garden studio, Shiva’s teaching philosophy, and the breadth of hands-on classes created a warmer, more specific story than a generic art-school promise.

The strategy

Build from decisions customers make

I organized the experience around class type, audience need, schedule, price, and booking, then gave each offer its own persuasive landing page.

What I created

A connected growth foundation

The work spans naming and brand evolution, messaging, information architecture, website design, offer pages, local search content, communications, and Yelp placements.

Innerart Academy drawing class page with pricing, benefits, and booking call to action — Offer design · Drawing class page clarifies value, price, and next step

Innerart Academy about page presenting founder Shiva Nourpouri and studio photography — Brand story · Founder narrative and real studio photography build trust

Yelp advertising

Turning local intent into discovery.

I extended the new positioning into Yelp ad placements designed for people already searching for art classes in San Jose. The focus was message consistency: location, class types, real studio character, and a direct route to inquiry or booking.

Campaign performance is intentionally not published here. This case study reflects the verified channel strategy and creative scope without disclosing private account data.

Art classes in San Jose, grounded in 30+ years of teaching.

Drawing, oil painting, and ceramics for kids and adults in a welcoming garden studio.

Innerart Academy · San JoseView classes

The outcome

One story across brand, website, and local discovery.

The new experience makes a complex set of programs easier to understand while preserving the warmth and credibility of a studio that has served San Jose artists for decades. It gives every campaign, organic or paid, a clearer destination.

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